While Southwest France is often known for its sleepy villages, vineyards, and rolling countryside, the region also hides some truly beautiful and energetic cities. From dynamic cultural hubs to sun-soaked coastal towns, these urban spots are full of character—and well worth a stop on your trip.
This guide takes you through nine of the best cities and towns to visit in Nouvelle-Aquitaine and Occitanie (aka le Grand Sud-Ouest), with tips on what to see, where to stay, and what makes each place special. Let’s dive in!
Charming Cities to Visit in Southwest France
1. Bordeaux
Bordeaux, the wine capital of France, is a vibrant city with 18th-century elegance, a thriving food scene, and year-round energy. It feels like an open-air museum, packed with stunning landmarks and charming streets—perfect for wandering. If you want to dive deeper, check out my article about Bordeaux’s must-see spots or explore the city with my self-guided audio tour.
Beyond the main sights, there’s room for a few surprises. Visit the Darwin Eco-système, a creative, eco-friendly space full of street art and chill cafés. And for a proper foodie moment, head to Les Halles de Bacalan, one of the best markets in Bordeaux for tasting local wine and gourmet bites.
Where to stay in Bordeaux:
Wondering where to stay in Bordeaux? I have a full article about it, but just a few cool examples include Yndo Hôtel, Hôtel de Sèze, and Quality Hotel.
2. Toulouse
Toulouse, known as “La Ville Rose” for its terracotta-colored buildings, offers an exciting blend of old-world charm and youthful energy. Summer is an ideal time to visit, but winter offers a cozy, festive ambiance. Don’t miss out on the best tours in Toulouse for superb sightseeing.
For a more local experience, visit the Carmes district, a vibrant neighborhood where art galleries and hipster bars thrive. It’s one of Toulouse’s best areas to stay, and it’s easy to see why. You probably won’t see it all in one day, so it’s best to spend a weekend in the city.
Where to stay in Toulouse:
This elegant hotel is located in the historic Capitole Square, offering luxurious rooms with modern amenities. Plaza Hotel Capitole’s unbeatable location means you’ll be steps away from Toulouse’s best cafés, restaurants, and attractions. Check out the full list of my recommended hotels in Toulouse.
3. Montpellier
Montpellier is one of those cities that surprises you—youthful, artistic, and full of Mediterranean charm. Start at Place de la Comédie, the city’s lively heart, and wander through the Écusson, the historic center, with its maze of medieval streets and sunny squares. You’ll stumble upon landmarks like the Saint-Pierre Cathedral and the Porte du Peyrou, but half the fun is just getting lost in the narrow alleys.
One of my favorite hidden spots is Rue du Bras de Fer, a colorful street tucked away behind the main squares, covered in street art and home to a few quirky boutiques. For something more classic, head to the Musée Fabre—even if you’re not a museum person, the collection and setting are impressive. If you’re visiting in the warmer months, pack a picnic and join the locals at the Jardin des Plantes or hop on a tram to the beach—yes, you can go from city stroll to seaside in under 30 minutes.
Where to stay in Montpellier:
Hôtel d’Aragon is a charming and super central stay, just steps from Place de la Comédie—perfect if you want everything at your doorstep.
4. Biarritz
A seaside town with an irresistible mix of glamour and surf culture, Biarritz is a favorite among summer travelers and beach lovers. While La Grande Plage is the city’s most iconic spot, Plage de la Côte des Basques is the heart of the local surf scene—lined with surf schools and chill cafés, it’s perfect for both beginners and pros.
There’s something here for everyone, from markets to sea spas. Les Halles de Biarritz is a must for fresh seafood, Basque cheeses, and pintxos. And for a more relaxing break, head to one of Biarritz’s famous thalassotherapy spas. Whether you’re surfing, strolling, or sampling the local food, Biarritz makes for an unforgettable weekend.
See my guide to Biarritz here.
Where to stay in Biarritz:
Located in the heart of Biarritz, Hotel de la Plage offers stylish rooms with a beachy aesthetic. It’s one of the best places to stay in Biarritz, just minutes away from the best surf spots and local markets, making it a fantastic choice for you to soak up the city’s relaxed yet sophisticated vibe.
5. La Rochelle
La Rochelle is one of those coastal cities that instantly feels like vacation—think sun-soaked terraces, sea breezes, and postcard views. Start at the Old Port, where you can sip a coffee by the water and take in the medieval towers and sailboats bobbing in the harbor. Wander into the historic center with its pretty arcaded streets, great for shopping or grabbing a galette on the go.
The nearby Saint-Nicolas district is full of personality, with colorful facades, indie shops, and a friendly, bohemian vibe. If you’re visiting with kids, the La Rochelle Aquarium is a must—it’s one of the best in France. And for a real escape, hop on a boat or bike and head to Île de Ré for sandy beaches, oyster shacks, and scenic cycle paths that feel a world away.
Where to stay in La Rochelle:
Le Masq Hôtel is a chic, modern hotel located near the Old Port, offering beautifully designed rooms with minimalist decor. The excellent breakfast selection and prime location make it an ideal stay for those wanting to explore attractions and places to eat in La Rochelle on foot.
6. Perpignan
Perpignan blends French and Catalan culture in the most colorful way—think tapas bars, palm trees, and ochre buildings that glow in the sun. The old town is a maze of lively streets, where you can hop from market stalls to sunny terraces. Don’t miss the Palace of the Kings of Majorca—part fortress, part lookout point with amazing views of the city and mountains.
If you’re in the mood for something quieter, slip into the Campo Santo, a peaceful 14th-century cloister just steps from the buzz. What I love about Perpignan is that it also makes a perfect base—whether you’re heading into the Pyrenees or spending a day on the Mediterranean coast, you’re never far from a mini-adventure.
Where to stay in Perpignan:
This stylish and artsy hotel is inspired by Salvador Dalí, featuring modern rooms with bold decor. Dali Hôtel Perpignan is located close to the city center, offering a rooftop terrace with views, making it a perfect spot to unwind after a day of exploring Perpignan’s cultural gems.
7. Nîmes
Nîmes is a dream for history lovers, where ancient Roman architecture blends seamlessly with everyday life. The city’s star is the Arena of Nîmes, a beautifully preserved amphitheater that still hosts concerts and events today. Stroll through the old town and you’ll find gems like the Maison Carrée, a stunning Roman temple that looks like it hasn’t aged a day.
Just outside the city, don’t miss the Pont du Gard, a jaw-dropping Roman aqueduct that’s as impressive as it is photogenic. The setting, between the Cévennes mountains and the Mediterranean, makes Nîmes a great base for day trips—or for simply soaking up the southern sun with a pastis in hand.
Where to stay in Nîmes:
Hôtel Majestic offers modest, air-conditioned rooms with cable TV and complimentary toiletries. But it’s what’s outside that’s impressive—the hotel is a 5-minute walk from the Arena of Nîmes and about 330 feet from the Gare train station, making a great base for exploring the surrounding towns.
FAQs About the Best Southwest France Cities
You may still have some lingering questions, so here are a few short answers to the most commonly asked questions about the most impressive cities in the Southwest of France.
Is Southwest France Worth Visiting?
Absolutely! The region offers everything from world-famous vineyards and medieval fortresses to stunning beaches and vibrant city life. It’s a great year-round destination, with summer offering beach escapes and winter providing a cozy cultural experience.
What Is the Most Beautiful Town in the South-West of France?
It depends on your preference. Bordeaux and Toulouse are the most vibrant, Carcassonne is a fairytale destination, and Collioure offers stunning coastal beauty. Each city has its own unique charm.
What Is the Best Town in the Southwest of France to Stay in?
Bordeaux is the best base for a mix of history, culture, and cuisine. However, if you prefer coastal activities, then Biarritz, and La Rochelle are excellent choices.
How Many Days Do You Need in Southwest France?
If you’re focusing on just one region—Nouvelle-Aquitaine or Occitanie—a week is enough to see the highlights. But if you want a mix of both, I’d recommend at least two weeks. The more time you have, the more relaxed and rewarding the trip will feel.
Next Read: The detailed guide to the Bordeaux wine region and how to visit it.
Save this post for later!